New Balance 740: The Perfect Pair
The masters of retro-inspired running shoes with an air of streetwear style, New Balance has done it again with the launch of their ‘740’ silhouette.
Doused in signature New Balance style, the 740 blends together track heritage energy with modern tech and a sleek look. As styled by singer-songwriter Zom Marie, these treads are the refresher your rotation’s been missing.
Landing in men’s and women’s sizing, get to know the latest in the New Balance line-up right here.
Classic Meets Contemporary
Originally released in the early 2010s as a high-performance running shoe, the New Balance 740 set the standard with its ultra-lightweight design and exceptional cushioning.
Now, this archival silhouette returns with a nostalgic twist, reimagined for everyday wear—perfect for daily routines, errands, and stylish OOTDs. Built to keep up from 7:40 AM to 7:40 PM, this sneaker delivers a boost of energy with every step.
The New Balance 740 returns with a fresh lineup of colorways, featuring crisp whites and greys accented by bold pops of color for added style. Inspired by classic 2000s running silhouettes, this updated design showcases an open-knit mesh upper with angular synthetic overlays, creating a dynamic, movement-driven aesthetic.
Now sleeker than the original, the shoe sits on a plush foam midsole with New Balance’s signature ABZORB cushioning for superior impact absorption, while a durable rubber outsole ensures reliable traction from city streets to rugged trails.
Finished with reflective details and the iconic TPU ‘N’ logo on the lateral side, the NB740 is set to become your new everyday essential.
Your Go-To Sneaker
The New Balance 740 is the ultimate everyday staple. Style them with baggy denim and a classic tee, or embrace their running heritage with a tracksuit. For laid-back days, throw on joggers and a cozy sweatshirt or hoodie for an effortless off-duty vibe.
Ready to grab a pair? Shop the full New Balance 740 collection at JD Sports Singapore available online and in stores now.
